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Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. Rams once explained his design approach in the phrase "Weniger, aber besser" which freely translates as "Less, but better". Many of his designs — coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products — have found a permanent home at many museums over the world, including MoMA in New York. For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1998....
 
 
Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. Rams once explained his design approach in the phrase "Weniger, aber besser" which freely translates as "Less, but better". Many of his designs — coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products — have found a permanent home at many museums over the world, including MoMA in New York. For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1998....

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